Samsung have unveiled their newest smart TV, the S9 UHD, at the Consumer Electronics Show in Las Vegas.
It marks Samsung’s entry into the world of Ultra HD TV and is capable of showing an image with four times the resolution of the standard 1080p high-definition televisions.
The company also revealed new LED and OLED TVs, which include their Smart Hub - advanced gesture and voice features that allows consumers to control their TV using hand motions or vocal orders.
Samsung spokesman Scott Cohen explained he world's first curved OLED TV is intended to give viewers a more realistic and grand experience, similar to that of going to an IMAX cinema.
OLED stands for organic light-emitting diode and is considered by many to be the next step in television technology.